Elusive artist Banksy just launched his own online shop: Gross Domestic Product, marking his first foray into e-commerce. Banksy most likely doesn’t need the money as his works are selling for millions, so in actuality, Gross Domestic Product was created to secure his “Banksy” trademark after a legal battle with a greeting card company that tried to claim his name in order to sell merchandise. The online store will offer “art, homewares and disappointment”, specifically smaller scale works by Banksy. Being the anti-establishment figure that he is, Banksy suggests that “wealthy art collectors are requested to refrain from shopping at the current time” and that “prices are fixed the first releases for lower-income patrons”. The prices range from affordable ($12) to a several hundred ($643) which is still relatively cheap for a Banksy piece.
“This is not a proper shop – I mean it is an actual shop, it sells stuff and offers refunds and complies with data protection – but all the products are made in an art studio, not a factory. We use recycled materials wherever possible and there’s an ingrained culture of daytime drinking, so supply is limited and it might take a while getting to you. Shopping with us is likely to be a disappointing retail experience – especially if you’re successful in making a purchase,” said Banksy to HYPEBEAST.
In order to get your hands on the limited goods, folks will need to register on Gross Domestic Product’s website and answer the question “Does art matter?”. Responses will be judged by comedian Adam Bloom who is urging customers to make their answers as “amusing, informative or enlightening as possible.”