In partnership with Nike, Kith released the trailer for the LeBron James min-documentary Long Live the King. Recently, the retailer worked with James on a special edition of the Nike LeBron 15 and the doc is an extension of the collaboration. Long Live the King looks back on the life and journey of the 4 time NBA MVP, from his days as a high school basketball phenom in Akron, Ohio till now. The documentary is narrated by some of James’ closest cohorts and LeBron himself. Catch the trailer below and watch the full-length version on James’ multimedia platform for athletes UNINTERRUPTED on Friday, December 22. UNINTERRUPTED has produced a slew of content focused on presenting authentic stories from the eyes of the athlete, a savvy move by James and his business partner Maverick Carter. The platform received a $15 million investment from Time Warner Inc.’s Warner Bros. studio and Turner Sports unit.

Update: Here’s the link to the full doc on UNINTERRUPTED

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Rex Pham

Originally from the Bay Area, who then moved to Los Angeles, then out to New York City. NYU Stern MBA c/o 2014. Inspired by the grind of NYC to create something that has value. Lover of all things digital, culture, and brand strategy.

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