In partnership with Nike, Kith released the trailer for the LeBron James min-documentary Long Live the King. Recently, the retailer worked with James on a special edition of the Nike LeBron 15 and the doc is an extension of the collaboration. Long Live the King looks back on the life and journey of the 4 time NBA MVP, from his days as a high school basketball phenom in Akron, Ohio till now. The documentary is narrated by some of James’ closest cohorts and LeBron himself. Catch the trailer below and watch the full-length version on James’ multimedia platform for athletes UNINTERRUPTED on Friday, December 22. UNINTERRUPTED has produced a slew of content focused on presenting authentic stories from the eyes of the athlete, a savvy move by James and his business partner Maverick Carter. The platform received a $15 million investment from Time Warner Inc.’s Warner Bros. studio and Turner Sports unit.
Update: Here’s the link to the full doc on UNINTERRUPTED
Latest posts by Rex Pham (see all)
- Uber Rebrands Again - September 14, 2018
- Roy Choi Teams Up with Flamin’ Hot Cheetos For LA Pop-Up Restaurant - September 14, 2018
- How Much Do the Rich Make in an Hour? - August 28, 2018