Not many people can say they’re having a better year than Virgil Abloh. His Off-White brand is one of the hottest fashion brands out on the market, he partnered with a number of brands like Ikea and Jimmy Choo, he shuts down every DJ gig he plays, and his collaboration with Nike for “The Ten” collection won him the Shoe of the Year award. You can add lecturer at Harvard to his already impressive resume. Studying architecture in school, Abloh developed his taste and eye for great design, which he’s applied to a variety of creative and business ventures. His Harvard lecture titled “Architectural Ways of Thinking in Different Disciplines Again.”, provided students at the Graduate School of Design with industry “cheat codes” , his infamous “quotation marks”, and his thought process to some of his projects. This was his second academic speaking of the year, as he presented at Colombia’s Graduate School of Architecture, Planning and Preservation a few months ago.

Sometimes it’s hard for creatives to explain their unique perspectives, but Abloh drops a lot of knowledge on what design means to him. Even a simple Nike sneaker acts as a blank canvas for him to present his take on the world. Watch the full lecture below.


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Rex Pham

Originally from the Bay Area, who then moved to Los Angeles, then out to New York City. NYU Stern MBA c/o 2014. Inspired by the grind of NYC to create something that has value. Lover of all things digital, culture, and brand strategy.