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Summers in Coney Island are about devouring a few Nathan’s Hot Dogs slathered in onions, cheese, and chili (with a cold lemonade, of course) before jumping on the iconic Cyclone. After sudden dips, turns, and jolts on the rickety wooden coaster,  you start feeling some regret in your decision, it’s just summer fun. The beaches are packed like the entire borough of Brooklyn is out to soak in the sun after mons cooped up hibernating during the winter.  It’s no different that you can find every walk of life out and about on the boardwalk. Bachata and reggaeton beats spread with the heat wave. It’s an NYC summer.

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Rex Pham

Originally from the Bay Area, who then moved to Los Angeles, then out to New York City. NYU Stern MBA c/o 2014. Inspired by the grind of NYC to create something that has value. Lover of all things digital, culture, and brand strategy.

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