Fashion label, clothing retailer, and a fashion blog website VFILES has collaborated with Mountain Dew on a CAMOOUT Capsule collection, available exclusively at PacSun. Previous collections between the two brands have launched previously at New York Fashion Week, with this reimagined collaboration including new hoodies, tees, and tracksuits. To celebrate the launch, VFILES will host its “Pass the Aux” music event at the PacSun Santa Monica store on Friday, January 5th from 5-7pm. This is the first time VFILES has ever left NYC for LA.

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Rex Pham

Originally from the Bay Area, who then moved to Los Angeles, then out to New York City. NYU Stern MBA c/o 2014. Inspired by the grind of NYC to create something that has value. Lover of all things digital, culture, and brand strategy.