Maker of premium gin Tanqueray enlisted the help of rapper Theophilus London to produce a visual and audio driven marketing campaign called “Dapper Saturdays”. The initiative acts as a fall/ winter look book for your eyes and ears. Visually, “Dapper Saturdays” presents well-dressed friends on a winter Saturday afternoon, enjoying Tanqueray infused cocktails. Theophilus London curated a playlist to sync the dapper looks with a relaxed atmosphere.

Hailing from Brooklyn, London has garnered recognition in the music game with his genre-bending sound that draws from a range of styles, from soul-pop and post-punk to electro and contemporary R&B. He released his sophomore album Vibes in 2014, which was very received by music critics.

“Dapper Saturdays” perfectly aligns with Tanqueray’s overarching “Tonight We Tanqueray campaign, which promotes sophisticated and responsible nighst out with good people and good music. The “Dapper Saturday” playlist is an eclectic mix of music, including Empire of the Sun, Toro y Moi, J Dilla, and Kanye West. Peep some of the accompanying visuals, as you vibe out to the chill tunes. While you’re at it, might as well mix up your favorite Tanqueray drink.

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Rex Pham

Originally from the Bay Area, who then moved to Los Angeles, then out to New York City. NYU Stern MBA c/o 2014. Inspired by the grind of NYC to create something that has value. Lover of all things digital, culture, and brand strategy.

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