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The FADER celebrates its upcoming 100th issue. Cheers to a 100 more!

The FADER is one of the most influential music publications of all time, serving as a definite voice of emerging music and the style and culture surrounding it. Founded in 1999 by Rob Stone and Jon Cohen, the FADER has featured some of today’s biggest artists like Kanye West, Bon Iver, Drake, and The White Stripes on its covers before these acts hit mainstream success. The publication has always had an ear for what’s next, and with The FADER celebrating its upcoming 100th issue, you can say that they got most of those assumptions right. The FADER has been able to extend its brand to online and experiential, which has helped it rise above the dwindling publishing industry and connect with the next generation of music lovers.

Several years ago, I interned with Cornerstone , a marketing/branding agency that falls under The FADER . It was an interesting experience, as music was always bumping and artists were always visiting the office (one time I ran into a goofy looking Trinidad James when his buzz was still high). Though, while walking the hallways and observing all the framed covers and music memorabilia on the wall, I eventually realized how much impact The FADER has had on not only music, but youth culture in general.

The FADER is celebrating the release of its 100th issue in the next several weeks. Looking back, there has been some pretty iconic issues. I have a couple from back in the day and just browsing through the magazine was a trip back into time. Ads for 2 way pagers, long forgotten hip-hop fashion brands, and album promos of classic albums (e.g. Stankonia) graced the glossy pages. Who’s going to grace their 100th? We’ll have to wait and see, but in the meantime The FADER and New Era has partnered up for a giveaway. Post your favorite cover in addition to why it’s your favorite for a chance to win some exclusive caps. Make sure you hashtag #FADER100.

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Rex Pham

Originally from the Bay Area, who then moved to Los Angeles, then out to New York City. NYU Stern MBA c/o 2014. Inspired by the grind of NYC to create something that has value. Lover of all things digital, culture, and brand strategy.