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UPDATE: Check out UNCVR’s event recap here. 

There’s something really hypnotic about Cashmere Cat’s music. Every time I listen one of his songs, I just can’t help but nod emphatically to the beat. From the first Cashmere Cat song I heard, a remix of Miguel’s “Do You”, to Kanye’s newest release “Wolves”, I’ve developed quite a liking to his sound, as he’s become one of my favorite producers.

Birthed Magnus August Hoiberg in Norway, Cashmere Cat started as a very technically skilled DJ, representing his home country in the DMC World DJ Championships from 2006-2009. He then dabbled on the production side and eventually made waves in the electronic dance scene around 2012 with his remix of 2 Chainz’s “No Lie”, which Vibe ranked #1 on a list of “genre-benders”. That same year  he dropped his EP Mirror Maru, which helped elevate his name in a increasingly crowded producer space. After trying to research Cashy Cat, I realized there wasn’t much public information on him, as he seems to keep a very low-key profile. This makes his rise even more impressive because of his popularity practically spawned from word-of-mouth or grassroots promotions. It’s a good example how quality music will always find a way to be heard.

If I were to explain Cashmere Cat’s music, I guess the broadest label I can come up with is “melodic trap”. His 808 drums and bass knock, but the harmonies that overlay these elements make his sound very pleasing . Traditional trap is usually aggressive. Cashmere’s sound is calmer, but you still get the temptation to move your your body once heard. I really enjoy how he manipulates human vocals into almost instrument sounds and crafts a melody with it.

Over the last year, Cashmere Cat has been making some serious moves, penetrating into the mainstream.  As mentioned earlier, he co-produced Kanye’s “Wolves”, and he’ recently worked with Ty Dolla $, Tinashe, Kid Ink, DJ Mustard, and Ariana Grande. This could be a big year for the Norwegian. Cashmere Cat is currently on tour hitting small venues in a city near you, in addition to major festivals like Ultra and Coachella. He’ll be in NYC on March 21st at Webster Hall, and will be in SoCal at Coachella ( April 11th and April 18th) and at The Glass House on April 17th

Update: Cashmere Cat dropped his new single 

 

 

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Rex Pham

Originally from the Bay Area, who then moved to Los Angeles, then out to New York City. NYU Stern MBA c/o 2014. Inspired by the grind of NYC to create something that has value. Lover of all things digital, culture, and brand strategy.

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