Swedish House Mafia surprised the electronic music world when the trio reunited at Ultra Music Festival 2018 in Miami. It’s been almost 5 years since their last collective experience and the group brought back fond memories from fans with their set of countless hits.

In correlation with their reunion set, Swedish House Mafia also collaborated with newly appointed Louis Vuitton Creative Director Virgil Abloh and Nike for some merch.  Virgil teased a simple shirt with “SHM” lettering on his Instagram. Additionally, the trio showed off some will probably be super exclusive Nike Air Force 1s with their signature circle logos, as well as, 3 Nike Swooshes.

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03 25 18

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There’s no release date on those 2 items, but a t-shirt and hoodie are available on SHM’s site which feature “03 25 18”, the date of their Ultra performance. The price is pretty hefty ($63 and $126 for the shirt and hoodie respectively), but it seems like the merch will be sold until midnight April 2nd. Worth buying? Is there re-sell value?

While you wait for the limited Virgil Abloh and Nike drops, check out Swedish House Mafia’s set at Ultra Music Festival. Hopefully, they go on a comeback tour son.

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Rex Pham

Originally from the Bay Area, who then moved to Los Angeles, then out to New York City. NYU Stern MBA c/o 2014. Inspired by the grind of NYC to create something that has value. Lover of all things digital, culture, and brand strategy.

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