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Last year, Sony brought music and virtual reality together through its “Lost in Music” brand campaign to give music lovers a totally new experience.  The kick-off event in Los Angeles featured the mediocre Chainsmokers. In 2018, Sony upped the quality of musical guest by recruiting Khalid for this years “Lost in Music” event taking place January 19-20 in LA. The 19 year old singer, who is signed to RCA Records (a division of Sony Music) will be premiering a new VR music video. With “Lost in Music”, Sony promises a mashup of the latest Sony technology and Sony Music artists in an immersive concert space like anyone never experienced. Check out the “Lost in Music” site for more details on how to attend.

Check out last year’s “Lost in Music” at SXSW below

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Rex Pham

Originally from the Bay Area, who then moved to Los Angeles, then out to New York City. NYU Stern MBA c/o 2014. Inspired by the grind of NYC to create something that has value. Lover of all things digital, culture, and brand strategy.

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