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Scion AV, an in-house record label and lifestyle marketing division of automobile brand Scion (interesting brand extension, huh?), is teaming up with Anwar Carrots to present “Carrot Field”, an exhibition of product, in LA. Anwar “Carrots” Taj Washington is co-founder of Peas & Carrots International, an LA-based streetwear brand, and manager to Casey Veggies. He’s credited for being an cultural influencer who has a keen eye on what’s next, making him an attractive collaborator for brands, like Scion, who are looking to engage the youth market. Scion has always targeted the young, creative, and independent driver, positioning themselves as the car that’ll allow them to express the individuality. With it’s AV division, Scion looks for ways to better engage this specific market.

“Carrot Field” will feature products curated by Anwar in addition to artwork from artists like SLVSTR, Pixote, Stella Blu, Tyler, The Creator, and Hairy Fools. There will also be limited edition collaboration with Freeminds, Born x Raised, U.S. Alteration, Dertbag and Midnight; most of which will be on sale. The opening celebration for “Carrot Field” will take place March 28th. You can RSVP here to attend. If you want to learn more about Anwar, check the video below.

anwar-carrot-field-scion-av

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Rex Pham

Originally from the Bay Area, who then moved to Los Angeles, then out to New York City. NYU Stern MBA c/o 2014. Inspired by the grind of NYC to create something that has value. Lover of all things digital, culture, and brand strategy.

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