Reebok Classic and fellow brand ambassador Kendrick Lamar recently unveiled an inspiring short film that subtly revolves around Reebok’s Ventilator Day Glo sneaker.  A kaleidoscope of culture is represented through the streets of LA, as the masses stand up to the stale, expected and typical fashion norms that are currently in society, with Kendrick leading the way with his wise words.

The featured Rebbok Day Glo pack uses provocative, vibrant colors and creates a loud statement on some of Reebok’s most classic sneaker models to capture the look and feel of the 90’s, while also evoking a revolutionary new expression. In the short, Kendrick advises the youth to choose their own style and express themselves in their own way, which allows them to to reach their highest creative potential.



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Rex Pham

Originally from the Bay Area, who then moved to Los Angeles, then out to New York City. NYU Stern MBA c/o 2014. Inspired by the grind of NYC to create something that has value. Lover of all things digital, culture, and brand strategy.

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