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The “Pretty Mother F’ker” A$AP Rocky recently stopped by the St. Pancras Renaissance Hotel in London for a discussion with Red Bull Music Academy. He’s kept a pretty low profile over the last couple of years ever since dropping his debut album Long.Live.A$AP in 2013. During the discussion with UK journalist Hattie Collins, A$AP Rocky touched on what he was doing during his musical break in addition to a variety of other topics. Rocky opened up about his affinity for London and its grime scene, his admiration for artists like Bone Thugs and Mos Def (who makes an appearance), the first time he met the late A$AP Yams, and what can be expected of his upcoming At.Long.Last.A$AP album.

The hour and 22 minute interview is an extensive listen and for the most part, it was fairly interesting. Rocky came off a little brash on occasion, providing some empty responses to Collin’s questions, which were a bit annoying. However, he was pretty honest and didn’t really hold back from expressing his true feelings on certain topics. After listening to the interview while getting some work done, (I don’t recommend committing a full hour of your life to watch this), I’ve concluded that A$AP Rocky is a pretty genuine dude. I’m sure he enjoys being a celebrity, but he doesn’t seem unapproachable or lost in his own world like other artists after they get big (*cough* Drake *cough*). If you’re an A$AP fan, give the video a chance. Rocky will be doing a similar discussion in New York as part of the Red Bull Music Academy Festival in May, so be sure to keep an eye on that. Also be on the lookout for Rocky’s newest album At.Long.Last.A$AP, which he debuted a new song, “M’s” during the discussion.

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Rex Pham

Originally from the Bay Area, who then moved to Los Angeles, then out to New York City. NYU Stern MBA c/o 2014. Inspired by the grind of NYC to create something that has value. Lover of all things digital, culture, and brand strategy.