Halloween is such a special holiday. What other day celebrate all things scary, sweet, and sometimes promiscuous? At its foundation, Halloween is all about fun. You and friends admire each other’s creative costumes with no judgements passed. You indulge in little bite sized candy while not worrying about how it’ll add to your figure. And even if your soul is scared straight out of your body while walking through a haunted house, you (hopefully) laugh it off once you regain composure. Halloween is one of America’s favorite holidays and it shows in the receipts.
According to the National Retail Federation, Americans are estimated to spend over $8.8 billion in 2019 on Halloween, which averages our to around $86 per Halloween participant. This would make Halloween the second biggest commercial holiday behind Christmas. Interesting enough that each respective celebration have such an opposite vibe from one another. So where does all those billions of dollars go to? I hinted it in the opening paragraph, but it’s no real surprise: costumers, candy, and decorations.
$3.2 billion is spent on costumes
36% (or $3.2 billion) is spent on costumes. Some say that the best costumer can be made from nothing, but if you’re actually trying to not look lame at your Halloween party (ie wearing a cat head band and calling yourself a cat), you’ll most likely be buying your getup. According to the National Retail Federation, most people are electing for “safe” bets for costumes, as the 5 most popular choices for adults are: 1) witches 2) vampires 3) superheroes, 4) pirates 5) zombies.
$2.6 billion is spent on candy
The second thing people spend on is candy. 30% (or $2.6 billion) of that $8.8 billion will be going towards sweets. You could say that Halloween is totally fueled by the candy industry and it wouldn’t be much of a conspiracy. There’s a unique discrepancy in most popular candy state by state (surprisingly candy corn ranks high in several states), but as a nation, Skittles is the best selling type for All Hallows Eve, according to CandyStore.com.
$2.7 billions is spent on decorations
Lastly $2.7 billion (or 31% of that $8.8 billion spend) will be on decorations. From Jack-o-lanterns, to fake spiderwebs, to animatronics, people love to conjure up their own spookiness in for their homes. Do you really want to be the drab house in between mini haunted houses? Throw a blanket ghost on a tree or something.
All in all, Halloween is the last holiday where we all can let loose, pretend to be something else for a night, and let our inner child out before the all that sweet and sappy stuff of the other holidays roll in.
Happy Halloween. And it wouldn’t be complete without…..