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One of the defining moments in the history of Nike was the company’s decision in 1987 to integrate a visible air bubble in its sneakers, creating a one-of-a-kind product experience that ultimately helped it become the biggest footwear company in the world. Recently the Swoosh released the newest model in its iconic signature Air Max line, the Nike Air Max 270, in conjunction with its pseudo shoe holiday “Air Max Day”. To celebrate, Nike partnered with a select group of artists to turn their imaginations into reality through art while using the Air Max 270 as their inspiration. Pop-up art exhibitions were held in Los Angeles, New York, and Chicago.

I stopped by the LA exhibition held near Koreatown. The venue was clean and minimal which put the focal part on the artwork in addition to the Nike Air Max 270s that were positioned along the walls. The theme centered around how Air moves us and our surroundings and pieces ranged in style and mediums. They were all really cool with my favorite being one created by Brandon Land, which depicts how air moves us forward through cartoony figures. Check out some shots of the Air Moves LA gallery below.

 

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Rex Pham

Originally from the Bay Area, who then moved to Los Angeles, then out to New York City. NYU Stern MBA c/o 2014. Inspired by the grind of NYC to create something that has value. Lover of all things digital, culture, and brand strategy.

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