Japanese menswear brand United Arrows enlisted legendary graffiti artist Futura for its latest installment of “NICE UA”, a web series that explores the culture of fashion, art, design and craftsmanship.    Futura initially made his mark back in the 1970s on the New York City subway trains, but has become a revered modern artists. In “NICE UA”, Futura gives viewers a glimpse of his past and how he developed his abstract artistic styles. Check out the video below.


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Rex Pham

Originally from the Bay Area, who then moved to Los Angeles, then out to New York City. NYU Stern MBA c/o 2014. Inspired by the grind of NYC to create something that has value. Lover of all things digital, culture, and brand strategy.

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