Mtn Dew Kickstart is bringing fans Closer Than Courtside to their favorite NBA on-court icons with a one-of-a-kind pop-up experience at NBA All-Star 2018. Dubbed Courtside Studios, Mtn Dew Kickstart will bring together some of the biggest superstars of the NBA and their off-courtside culture through two days of player appearances and fan experiences. Check the schedule below and RSVP here. MTN DEW

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Rex Pham

Originally from the Bay Area, who then moved to Los Angeles, then out to New York City. NYU Stern MBA c/o 2014. Inspired by the grind of NYC to create something that has value. Lover of all things digital, culture, and brand strategy.