This fall, Moët & Chandon is partnering with fashion label Public School New York to produce a limited edition bottle of its Moët Nectar Impérial Rosé. PSNY’s founders/designers Dao-Yi Chow and Maxwell Osbourne infused the black tones of their lux streetwear line with the signature pink features of the #1 selling rosé champagne in the US, a contrast that seems to make sense. It’s an interest collaboration for Moët, as it’s an obvious move to connect with the younger consumer base. With other champagne brands like Dom Perignon, Veuve Clicquot and Ace of Spades battling for category position within the young, affluent crowd, a move was necessary.

Hypbeast went behind the collaboration and spoke with Chow and Osbourne about one of their favorites projects to date.

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Rex Pham

Originally from the Bay Area, who then moved to Los Angeles, then out to New York City. NYU Stern MBA c/o 2014. Inspired by the grind of NYC to create something that has value. Lover of all things digital, culture, and brand strategy.

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