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The core reason for my Majid Jordan fandom is that they make relatable music that stimulates the senses. If you dissect the lyrics sung by Majid Al Maskati, you’ll notice that most of the duo’s music revolves around the topic of love, from infatuation, to adoration, to heartbreak, to yearn for past exes. Everyone has experienced the dynamics of the most powerful emotional/ mental state (love), which makes empathetically connecting to Majid Jordan’s music quite easy. Layer on Jordan Ullman’s sonically alluring production and you have one of the most talented, yet underrated, acts in music.

I remember my first time hearing the Toronto tandem’s debut EP, A Place Like This. On Sundays, I tend to sort through my thoughts by taking a walk and listening to music, and on this particular Sunday in 2014, I choose A Place Like This as the soundtrack after hearing buzz about this new guy Majid Jordan (eventually learning that it’s actually 2 people) from Drake’s OVO camp. The first single “Forever” instantly caught my ear as its upbeat house influenced sound put a bounce in my step as I strolled the East Village. The EP was only 5 songs, but every record impressed me, with “Her” being my favorite. Not only was the music impressive, but also Majid Jordan’s overall creative vision. They produced videos for a number of songs in their discography, which provides visual context for their music.

I was really stoked for the duo’s newest album The Space Between. In an age where artists drop tracks so frequently in an oversaturated space, Majid Jordan took a more “old-school” approach in releasing their newest project: they dropped a couple singles and then the album on the actual announced release date. No tricks, no gimmicks, no surprise drops, and this approach really help build anticipation and excitement for the project. I also appreciate Majid Jordan for not leveraging their OVO leader, Drake, on any of the lead singles. That would’ve been an easy cop-out to have one of the most popular artists in the last decade featured, which would’ve generated instant attention.

Some say being on OVO is actually a detriment, stunting Majid and Jordan’s potential mainstream popularity because Drake’s popularity tends to dwarfs his label mates’. Many people don’t realize that they helped write Drake’s “Hold On We’re Going Home”, with Majid even singing backup vocals. However, would Majid Jordan have the same exposure to fans if they went the independent route? They’re talented enough to build a reputation on their own, but having the OVO stamp accelerates the process and increases the probability of getting noticed.

Somehow I was able to get into the The Space Between listening party in LA last week. In a sweatbox of a room with no AC, the duo hung out with fans, friends, and colleagues while presenting their new album. Outside of Jordan’s blue-tinted hair, they didn’t look and act like out of reach celebrities. They blended in pretty well with the crowd and many didn’t even notice they were there until an announcement was made. They’re real people who make real music.

The Space Between is a collection of music that, unsurprisingly, brings up the feels. They stuck with their usual blueprint with a number of songs reflecting on lost love. The DVSN assisted “My Imagination” is the standout track on the album, lamenting about how one can’t fall in love with someone new because they reminded them of an old flame. It’s the perfect soundtrack for the fall/ winter season.

 

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Rex Pham

Originally from the Bay Area, who then moved to Los Angeles, then out to New York City. NYU Stern MBA c/o 2014. Inspired by the grind of NYC to create something that has value. Lover of all things digital, culture, and brand strategy.

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