The global sneaker industry is a $55 billion business and Nike’s Jordan Brand owns a commanding 58% of the US basketball sneaker market (Nike, as a whole, has 95.5% share). Jordan Brand’s sneaker sales topped $2.6 billion last year, with apparel and its international business raking in an additional $1 billion. I’m sure that Michael wakes up smiling every single day to the thought of this endless cash waterfall (MJ made more last year from sneaker sales than he made in his playing career). As long as there’s a thirst for sneakers, Jordans will always be one of the most desirable pairs.

No one can disregard the power and influence of the Jordan Brand in both sneaker and pop culture. Its brand presence becomes even more prolific with its new 32 South State Street retail experience in Chicago. The shrine to Jordan come out of a partnership with Footaction and showcases the personality, essence, and excellence of Jordan Brand. Plus it celebrates the heritage of Chicago, the city where Michael Jordan establishes its omnipresence. He practically single handily brought global recognition to the city of Chicago.

The flagship store will feature previously sold out Jordans for sale, product customization, and even a training lab for local athletes. This is a must-visit if you’re in Chicago.



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Rex Pham

Originally from the Bay Area, who then moved to Los Angeles, then out to New York City. NYU Stern MBA c/o 2014. Inspired by the grind of NYC to create something that has value. Lover of all things digital, culture, and brand strategy.

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