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If you spend enough time wandering New York City, you’ll probably spot a “Love Me” tag somewhere on a wall. The two words that integrates a heart in the lettering is the signature of Curtis Kulig. What began in 2005 as a personal sentiment has quickly evolved into an icon, with his simple, impulsive, manifesto spotted in cities ranging from Paris to Istanbul, Los Angeles to Berlin. In a recent interview with Hypebeast, Kulig discusses his creative process and how everyday rituals and constant changes are key to “creating anything in the first place.” He also touches on the origins of the “Love Me” tag and how NYC inspires him in his work. Check out the video below.

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Rex Pham

Originally from the Bay Area, who then moved to Los Angeles, then out to New York City. NYU Stern MBA c/o 2014. Inspired by the grind of NYC to create something that has value. Lover of all things digital, culture, and brand strategy.