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Hennessy recruits Ryan McGinness as the fifth artist in its collaborative bottle series. Past collaborators include Shepard Fairey, KAWS, Futura, and OSGEMEOS 

Every year, I look forward to seeing which artist Hennessy will be partnering with for its collaborative series of limited edition of Hennessy VS bottles. In the past, I’ve accumulated Hennessy bottles designed by Kaws, Shepard Fairey, Futura, and OSGEMEOS, and now, I’m anxious to get my hands on the newest edition produced by Ryan McGinness.

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Ryan McGinness is a NYC based artist whose work spans multiple mediums, including drawings, paintings, sculptures, prints, books, products, and installations. Known for using the visual language of public signage and contemporary symbology, McGinness is credited with elevating the status of iconography to that of fine art. His works have been exhibited in museums around the world, including MOMA NYC, Museum of Contemporary Art San Diego, MUSAC Spain, and the Misumi Collection, Japan.
The collaboration is an embodiment of Hennessy’s 250 years of dedication to the Art of Blending. McGinness acknowledges the parallels between his artistic process and the creation of Hennessy Cognacs: “My language of Elements, Compounds and Mixtures can easily be applied to the world of Hennessy, with grapes, eaux-de-vie, and blends. Both of our trades involve this creative transformation process…”

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A very bright and vivid label decorates the limited edition bottle, and the fluorescent aesthetics change when it’s held under a black light, providing a “wow” factor if you see the Hennessy VS bottle in the club. McGinness wanted to communicate an explosion of celebration in the design, and the bottle will surely catch your eye if you’re in its vicinity.

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Check out the short promo clip featuring Ryan McGinness and pick up the limited edition Hennessy VS bottle at a local retailer. Hennessy is also offering a box set limited to 3,000 units, featuring a gift box, 2 bottles, 2 coasters, and a keepsake booklet.

 

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Rex Pham

Originally from the Bay Area, who then moved to Los Angeles, then out to New York City. NYU Stern MBA c/o 2014. Inspired by the grind of NYC to create something that has value. Lover of all things digital, culture, and brand strategy.