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Premium cognac brand Grand Marnier is hosting a very exclusive event that features two concerts, one during the day and one at night, at the same venue on the same day. Appropriately named the “Day & Night Experience”, Grand Marnier will be bringing out dancehall icon Sean Paul and dance music duo The Knocks to perform at a secret location in New York City on May 19th.

Grand Marnier

The 136 year old French brand differentiates itself with its unexpected blend of cognac and orange, and has been leveraging this position in its recent marketing initiatives. Grand Marnier’s “Blend Out” campaign promotes its distinct flavoring through music, where there’s a constant blend of genres. Last year, Grand Marnier launched a contest with A-Trak to encourage emerging DJs and producers to remix a song (you can hear the top entries on the brand’s Sound Cloud). Taking “Blend Out” to the experiential front, “Day & Night Experience” brings together two very popular and unique artists in Sean Paul and The Knocks.


RSVP to the “Day & Night Experience” is an exclusive event, but we got you. The password is DAYNIGHT. Have fun. The even is only open to those 21 years old and up. Drink responsibly,

Update: Here’s a video from Sean Paul performance

 

 

 

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Rex Pham

Originally from the Bay Area, who then moved to Los Angeles, then out to New York City. NYU Stern MBA c/o 2014. Inspired by the grind of NYC to create something that has value. Lover of all things digital, culture, and brand strategy.

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