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sigsig

Putting a modern twist on traditional Asian food has been the hype for quite some time, and a number of food trucks all over the country specialize in taking this type of cuisine to the streets. The iconic Kogi Truck in LA set things off in 2008 with its fusion of Korean and Mexican,  eventually opening the doors for a fleet of other “modern/ fusion Asian” vehicular restaurants. Out in San Francisco, longtime pals Evan Kidera and Gil Payumo are currently making noise with their Señor Sisig truck. Taking the popular Filipino happy hour dish sisig and integrating the portability of popular Mexican dishes, Señor Sisig is reinventing traditional Filipino food for the mainstream. Lifestyle/ culture outlet Free Bread Intl produced an original short that takes hungry viewers into the compact kitchen of Señor Sisig. Founder Evan Kidera speaks on the motivation behind launching the truck, adding new energy to Filipino cuisine,  and how they make their burritos. Check out the video below and check out Señor Sisig if you’re out in SF.

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Rex Pham

Originally from the Bay Area, who then moved to Los Angeles, then out to New York City. NYU Stern MBA c/o 2014. Inspired by the grind of NYC to create something that has value. Lover of all things digital, culture, and brand strategy.

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