It may seem that Valentine’s Day was conceived by greeting card and candy companies to sell product, but the day actually has some tenured historic roots. Fast Company produced a quick video recap of Valentine’s Day, tracing it back centuries to initially a Christian feast day celebrating fertility, and documenting how its brand has significantly evolved into the Valentine’s Day we know of today. According to the video, there is some history behind February 14th, but eventually companies became the driving force, which is smart on their end. Valentine’s Day is a highly “marketing channel” because it piggybacks off something so invaluable: love. Took a look at Fast Company’s video below.