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The 14th Factory has been a Los Angeles hot spot ever since the temporary art space opened this past March. As the brainchild of Hong Kong-based British artist Simon Birch, the 14th Factory is a former 150,000 square warehouse complex that houses immersive, Instagram/Snapchat ready art installations, making it a prime destination for art fans, curious locals, and aspiring influencers who are in search of captivating backdrops for their selfies. However, not everyone’s selfie game is on point.

Recently, a security video has surfaced of a woman trying to get in position for a photo in the “Hypercaine” installation at 14th Factory, but instead failed miserably and caused a portion of the art to topple over, resulting in $200,000 in damages. Three pieces were permanently damaged while others were of varying seriousness. This is when “doing it for the ‘Gram goes wrong”. I would’ve given her more flack if she was acting annoyingly more “extra” to get the perfect angle or look, like how most narcissistic people do when setting up for a selfie, but it looks like she accidentally slipped when setting up in front of one of the installation. Maybe she can turn her fail into Internet fame to pay for the damages? Some of the fault could also be put on 14th Factory, as they encourage visitors to get close up to the installations and to take photos. Looking at the video, maybe they should’ve secured the art a bit better?

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Rex Pham

Originally from the Bay Area, who then moved to Los Angeles, then out to New York City. NYU Stern MBA c/o 2014. Inspired by the grind of NYC to create something that has value. Lover of all things digital, culture, and brand strategy.