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Starting a successful brand, much less a fashion brand, is extremely difficult. Over 90% of new businesses fail, so it takes motivation, ingenuity, grit and creative to create something sustainable. Bobby Kim aka Bobby Hundreds is the co-founder of The Hundreds, a staple brand in the Los Angeles streetwear scene. Through diligent determination to follow his passions, he Bobby Hundreds was able to channel his love for music and culture into one of the world’s most iconic streetwear brands. He sat down with Complex for the second episode of its “Blueprint” web series to discuss his entrepreneurial endeavor while offering tips to others looking to start their own business. Check out the video below.

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Rex Pham

Originally from the Bay Area, who then moved to Los Angeles, then out to New York City. NYU Stern MBA c/o 2014. Inspired by the grind of NYC to create something that has value. Lover of all things digital, culture, and brand strategy.