Chanel N°5 is the most iconic and best selling perfume in the world. Developed in 1920 as the “woman’s perfume with a woman’s scent”, Chanel N°5 was initially the fifth sample (hence the name) within a collection of 24 potential scents presented by master perfumer Ernest Beaux to Coco Chanel. Story also has it that Chanel had an affinity for the number five, believing that it brought good luck. Over the years, Chanel N°5 has remained consistent in scent, looks, and prestige (although, that Brad Pitt commercial didn’t make too much sense).

To celebrate the timelessness of Chanel N°5, the brand is hosting an exhibition N°5 In a New Light in NYC from May 7 to 17. Described as a sensory discovery, N°5 In a New Light allows visitors to discover the various aspects of the perfume. The exhibition is free and you can pre-register here to avoid waiting in line.


In the meantime, check out a pretty cool video history on Chanel N°5.



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Rex Pham

Originally from the Bay Area, who then moved to Los Angeles, then out to New York City. NYU Stern MBA c/o 2014. Inspired by the grind of NYC to create something that has value. Lover of all things digital, culture, and brand strategy.

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