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UPDATE: Check out UNCVR’s event recap of their NYC show here

If you’re looking for the perfect soundtrack to accompany the remaining days of summer by the pool or with your seasonal fling, Alina Baraz and Galimatias have you covered with their Urban Flora EP. The duo’s sonic vibes lull you in a mellow trance, almost causing your mind to wander up to the clouds. I’m listening to Urban Flora as I write this piece, and I finding myself constantly zoning out to the futuristic, ethereal R&B. Summer is all about day dreaming anyways, right?

Cleveland bred Singer/songwriter Alina Baraz and Danish producer Galimatias (aka Matias Saabye Køedt) practically embody the modern creative process: they found each other on Soundcloud. The online audio platform has become almost a Match.com for music artists, as it allows individuals from all corners of the world to share and collaborate, spawning numerous of partnerships. Back in 2013, Alina Baraz was embarking on her budding music career when she stumbled across Galimatias’ sonically soothing instrumentals on his Soundcloud page. Baraz laid some vocals across one of Galimatias’ beats and they instantly sparked a new creative partnership. The two collaborated remotely online, as Galimatias is based in Europe, to eventually produce Urban Flora (quick fact: they haven’t met in person until earlier this year). There’s a strong chemistry between the singer and producer, as Baraz’s vulnerable yet sultry voice blends very well with Galimatias’ production that blurs the line of R&B deep electronic. When listening to their music, it feels like you’re floating, and their synergy produces a euphoric good feeling. If you need a comparative sound, I would say Jhene Aiko.

Even with their surging popularity, Baraz and Galimatias have held pretty low profiles. There haven’t done many media interviews and their social media activity is minimal for artist gaining significant notoriety. This really reminds me of when The Weeknd first came out, releasing three mixtapes cloaked in anonymity. It’s a great strategic move that puts the focus on the music rather than the individual personas, and I admire Baraz and Galimatias for letting the music speak for themselves.

They’re finally coming out of the shadows and are embarking on a going on a short cross-country tour this summer. Their tour is hitting intimate venues the Bay Area, Southern California, Austin and New York, and is sure to be an amazing experience. Check out details and buy tickets here.

 

 

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Rex Pham

Originally from the Bay Area, who then moved to Los Angeles, then out to New York City. NYU Stern MBA c/o 2014. Inspired by the grind of NYC to create something that has value. Lover of all things digital, culture, and brand strategy.