Airbnb is giving one lucky winner the exclusive chance to sleep atop one of the Seven Wonders of the world. With its “Night At” promotion, Airbnb has been transforming iconic landmarks around the world, including Ellis Island, Fenway Park, Abbey Road Studios, and the Great Barrier Reef, into homes that guests can stay in for one night. The latest “Night At” will be on top of the Great Wall of China. This September, 4 winners will be one of the first people in thousands of years to spend the night on the Wall. They’ll sleep in a unique modern bedroom and enjoy a culinary and musical experience, showcasing different aspects of Chinese culture.
The promotion stems from the growing interest and popularity of Airbnb in China, where over 10 million travelers (3.3 million in the last year) has used the online platform to book accommodations. Listings in China has grown 125%. Overall, there are over 3 million listing in over 191 countries and this scale has helped the company garnish a valuation of $31 billion.
Airbnb has been elevating its services and brand to revolve around the experience of travel. There are reports that its user growth has been tapering off, a potential challenge which has spurred Airbnb to also offer paid experiences and activities in addition to housing accommodations. The “Night At” campaign touches on this feature and amplifies Airbnb’s positioning in it hospitality market. Compare to hotels, an Airbnb home feels more local and authentic. With the service, travelers could stay in more desirable neighborhoods or with locals, which could lead to more authentic trip. Why travel when all you do is just the touristy stuff that no local would be caught doing? Granted the Great Wall is a major tourist destination, Airbnb is layering on a number of cultural activities to add a sense of education to it.
Check out the Great Wall listing and enter for your chance to win here.