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"no holograms, just hip hop" rock the bells 2012 lineup annoucement recap

“no holograms, just hip hop” rock the bells 2012 lineup annoucement recap

Last night at the House of Blues in West Hollywood, Guerrilla Union announced the lineup for Rock the Bells 2012 and in less than a millisecond, the hip hop community was ignited with extreme anticipation and excitement. With Bone Thugs N Harmony, DJ Quik, the RZA, Dan the Automator,  Dom...
"vegas in hollywood" lure's grand opening recap

“vegas in hollywood” lure’s grand opening recap

I could instantly tell it was going to be one those Hollywood nights when I saw an army of 50 girls in seductive cocktail dresses and sky high heels scurry across the intersection of Sunset and Ivar. Last Thursday marked the grand opening of Lure Nightclub in Hollywood and if...
"sight + sound explosion": transmission la: av club @ moca review

“sight + sound explosion”: transmission la: av club @ moca review

Out of the all the 5 senses, I appreciate sight and hearing the most. I’m a very observant person, paying close to the small details around me and being easily attracted to anything visually stimulating. I also appreciate sounds, more specifically music. Maybe it was because my parents left the...
"it ain't over till dim mak says so": dim mak post coachella party recap

“it ain’t over till dim mak says so”: dim mak post coachella party recap

Womp womp. Coachella 2012 is officially over and for many festivalgoers like myself, we’re either extremely exhausted or anxious to continue to the party. I was more of the first, but the kind folks at Dim Mak invited me out to their 8th annual Post Coachella Party at Dim Mak...
rex4000's random coachella 2012 thoughts

rex4000′s random coachella 2012 thoughts

Coachella 2012 is officially over and is now a nostalgic memory for hundreds of thousands of music fans who sulk in post- festival depression. It isn’t just a musical festival but also an invigorating life experience, a pilgrimage for music lovers, and a crossroad of cultures. This was my second...
Jason Mars- Leader of the ReRenaissance

Jason Mars- Leader of the ReRenaissance

Words are one of the most powerful tools that man has. They can ignite revolutions or end struggles. They can convey tales of triumph or pass on messages of sorrow. Whether in epic speeches or 140 character status updates, words are one the key building blocks of human culture. ReRenaissance...
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r3hab @ playhouse (5.19)

r3hab @ playhouse (5.19)

Hopefully Playhouse has strong infrastructure insurance because R3hab will be tearing down the place this Saturday, May 19th, when he invades Hollywood with DJ Eye. The wildly popular Dutch DJ/ producer has  established his status as one of the best remixers in the genre, remixing songs for Lady Gaga, Jennifer Lopez, Calvin Harris, Lil Wayne,...
behind the hustle presents "relax & take notes": careers in the music industry (5.19)

behind the hustle presents “relax & take notes”: careers in the music industry (5.19)

There’s a lot of pressure on young adults to find their “direction” in life and living up to our parents expectations of us. However following the route towards becoming a lawyer, doctor, finance guru, or typical 9-5 professional satisfies our life’s desires. A lot of people want to follow their passions, but don’t have the...
femme fatale wednesdays @ confidential beverly hills (5.16)

femme fatale wednesdays @ confidential beverly hills (5.16)

Ever since opening back in November 2011, Confidential Beverly Hills has established itself as the premier destination for an upscale, yet wild night out in West L.A. This Wednesday, May 16th, Confidential is launching a new weekly cabaret show entitled “Femme Fatale Wednesday’s”. Labeled as “The Most Sophisticated Burlesque Show in Town”, the premiere night...
swizz beatz "street knock"/ reebok questions re-release

swizz beatz “street knock”/ reebok questions re-release

Reebok’s Creative Director Swizz Beatz just dropped a video for his new single “Street Knock” featuring A$AP Rocky and production from Araabmuzik. Like any marketing guru, Swizz does a great job of product placement with the video. You might have noticed Reebok’s most popular endorser, Allen Iverson, in the video demonstrating the same ankle breaking...
iggy azalea meet & greet (5.12)

iggy azalea meet & greet (5.12)

Iggy Azalea has been doing big things ever since exploding on the music scene late last year. After gaining notoriety for mixtape “Ignorant Art” and her provocative music videos on Youtube, the Australian born MC signed with Grand Hustle/ Interscope records. She’s been receiving guidance from head honcho T.I., who will help executive produce her...
crooks and castles summer 2012 launch party w/ french montana (5.9)

crooks and castles summer 2012 launch party w/ french montana (5.9)

Crooks and Castles will be releasing their summer collection in the next few days and they’re throwing a little bash to celebrate the release at the Beverly in West Hollywood. Hosting for the night is Mr Shot Caller, French Montana, with DJ Franzen from Vegas (and if you’re from the Bay Area, CMC…remember that?) and...
the do over season opener (5.20)

the do over season opener (5.20)

Hands down the best party in L.A. returns on May 20th, as the Do Over kicks off another summer season of sangria, good music, and great vibes. A lot of memories were made during last year’s run, and I’m looking forward to the shenanigans to come. The Do Over will still be held at the...
sol republic x conveyor @ fred segal (5.10)

sol republic x conveyor @ fred segal (5.10)

SOL REPUBLIC is a global consumer electronics company dedicated to enhancing people’s lives through better-sounding headphones. It develops products from the ground and makes headphones that look, sound and feel unlike anything else in the market. Additional  SOL REPUBLIC celebrates the people who make music, love music and are devoted to music. With this mission, ...
av nightclub grand opening (5.7)

av nightclub grand opening (5.7)

From the group that brought you Voyeur, comes a new nightlife destination that will inject class and sophistication to Hollywood nightlife scene. AV Nightclub will officially open its iron-clad doors Monday, May 7th to the city’s tastemakers, power players, and nightlife aficionados. Once you step through what will be a very picky door, you are...
lure nightclub grand opening w/ wolfgang gartner (5.10)

lure nightclub grand opening w/ wolfgang gartner (5.10)

Lure Nightclub, Hollywood’s newest nightlife destination resulting from a collaboration between Boulevard Nightlife Group and Sunset Entertainment Group will be opening Thursday, May 10th with guest DJ Wolfgang Gartner. Lure, which is located in the space formerlly occupied by the Cabana Club, boasts 50,000 watt Line Array sound system, high-definition LED Walls, and lighting designed by...
"dj bring that back one time": red bull thre3style recap

“dj bring that back one time”: red bull thre3style recap

DJing a party is like driving a speeding van as it swerves down a mountain while a gang of drunk, obnoxious, and nit-picky people is breathing down your neck. Well, it might not be THAT intense, but the life of the party is in the DJ’s hands. They can either take their guests on an...
drai's hollywood dayclub launch w/ m83 (5.27)

drai’s hollywood dayclub launch w/ m83 (5.27)

Summer is quickly approaching, which means that pool parties will also be popping up all over the city. One of the more cracking parties takes place high above Hollywood at Drai’s, which commences pool season on May 27th. What better way to kick things off than with a DJ set by Anthony Gonzalez, the lead...
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